by Joseph on June 29, 2011
The Evaluation
This project was a little different than most of the work we handle. 
It all started at about 1am on a random weeknight, I believe it was a Tuesday. I was sitting at my desk finishing up some work and preparing for a little vacation I was heading out on the next morning. As I was wrapping up and getting ready for bed, I received a facebook message (another example of how facebook is not only an office work diversion but a great networking tool) from an acquaintance whom I had met while working for someone else. Carmella, the owner of event planning company Crown Jewel Events had commissioned another firm to build her new site recently, and it was now broken and needed a fix. The blog portion of the site was completely non existent, and the gallery page was returning errors and just not working. Carmela also had no way to update the site on her own or add new content, she had no control whatsoever over her web presence. As if that were not enough, the company she used to build her site was also her host, and of course they went out of business, leaving her to scramble and fend for herself for a week trying to procure hosting and transfer the site on her own, which was a daunting task for her as it would be for most people who aren’t web developers. This is where I came into the picture. She needed someone to get her gallery back on track and set up the blogging page on her site. [click to continue…]
by Joseph on June 22, 2010
The Evaluation
I was approached by the clients, Ralph and Ernest, about creating a simple website for a walking tour company they were in the process of starting up. These are the kinds of pro
jects we love here, new businesses, in their infancy, being created. I sat down with Ralph and Ernest and listened to what they were going to be doing and asked them some questions about the business and also some questions about themselves, which really helped us to form a great story and angle for the company.
At first, the only real thing they had was that they wanted to run these walking tours that would stop at these different spots and end up with a nice Italian meal included in the price. [click to continue…]
by Joseph on September 2, 2009
The Evaluation
We just finished up a design for another client of ours, Lindsay Angel. Lindsay is a young up-and-coming photographer that was looking for a way to showcase her work and convey a professional 
appearance as a legitimate professional photographer. When Lindsay came to us, she had a bunch of urls and some template site that she had hastily set up on a godaddy account using their website tonight tools. The site didn’t have a cohesive feel as different pieces were put together to incorporate some info pages and image galleries. Lindsay quickly realized she was spending valuable time learning web design and NOT doing what her passion and her job is, taking great photos. This is where The JM3 Group comes in. We understand what it is like to run a small business [click to continue…]
by Joseph on August 10, 2009
This is the second in a 3 part series on twitter, discussing 1) what is twitter, 2) why you should be using it for your business, and 3) how to effectively use twitter for marketing and promoting yourself, your brand, or your business.
Ok, let’s catch up here. Last week I posted the first part of this series, “What is Twitter.” That was really a primer for anyone who has heard of twitter but just was clueless to what exactly it is and a basic rundown of how to sign up and get started using it. For a lot of people, this first part was probably a little too basic, so anyone who has already signed up and begun to use it can just skip 
it, but if you have yet to sign onto the twitterverse and jump in, swing back to part 1 and take a look……….ok, now that you are all caught up, let’s bounce to the next part, where things start to get interesting, well, if you are a geek, into marketing, or have a business you will find it interesting. The [click to continue…]
by Joseph on August 1, 2009
There is no doubt that even if you are pretty far removed from what is the cutting edge of the internet that you have still heard of twitter. With all of the headlines and news out there referring to it, and your friends and co-workers (and more importantly competitors) using it, you had to have at least heard the name, and you are probably wondering what exactly a twitter is. Well, good news folks, I am going to give you all a three part series on twitter. I am going to cover “The WHAT, The WHY, and The HOW” of twitter. And by the end of the three part series, you will have a firm understanding of what this whole twitter business is about, why you should be thinking of using it, and how to go about dipping your toe into this most powerful of social networking tools to [click to continue…]
by Joseph on July 22, 2009
The Evaluation
We just finished up a website for a client of ours, Timeless Entertainment(TE). TE is a mobile DJ, event entertainment company. Peter, one of the owners of the company, was the point man for this project. Like a lot of companies venturing onto the internet for the first time, Peter wasn’t exactly 
sure of what they wanted. We asked Peter all types of questions about their business, the types of parties they work, the types of clients they have and more importantly the types they don’t have, and a list of competitors. We took all of that information along with the impression we got of Peter and his company as a hip, young firm, and came up with a game plan for a site to best express who they are. When we handed the proposal off to them with what we thought they needed, they were on board 100% and off we went.
The Process
The build process started with a rough frame of the pages that would make the site up and the basic navigation structure. Next we worked on the color scheme and fine tuned [click to continue…]
by Joseph on July 10, 2009
The Evaluation
The client, HBC, had an existing eccommerce website for their main business, handbags, where they also sold scarves. After seeing the handbag side of the business declining during the downturn in the economy, they realized
that their scarf business was not really being affected by the downturn and surprisingly was increasing. They brought The JM3 Group in to evaluate the current site, the way HBC does business, the way they interact with customers, and the competitors to HBC’s business.
After doing research and brainstorming with the client, The JM3 Group came up with a gameplan that involved spinning off the scarf business as a seperate entity, locating a great website domain name, building a more modern and robust ecommerce site, incorporating an email newsletter marketing campaign, and designing, implementing, and actively managing a google adwords advertising campaign.
The Process
After hearing about HBC’s previous problems with flakey web developers building custom [click to continue…]
